More indepth explanation about CPA Affiliate networks

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What Is CPA Marketing?

CPA marketing or cost-per-action marketing is an affiliate strategy involving a partnership between an affiliate and an advertiser. An affiliate is responsible for providing marketing services for the advertiser. The affiliate earns a commission when a user or customer takes a specific action as a result of the marketing. The actions include:

  • Watching videos
  • Filling out a form
  • Signing up for a trial
  • Getting a quote
  • Making a purchase

CPA marketing includes advertisers, affiliates, and CPA networks.

How Does CPA Marketing Work?

The following CPA model breakdown will help understand how CPA marketing works. CPA marketing involves-


Affiliate or Publisher: The blogger/ brand/ business that promotes a product or a business to drive traffic to the website and make a specific conversion.

Business or Advertiser: The brand that partners with an affiliate to drive traffic to the website to enhance sales, boost conversions, or generate leads. 

CPA Network: The platform connecting the affiliate and the advertiser. 

Let’s understand CPA marketing through an example.

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